ABHA: A record 60 million tourists to Saudi Arabia during the first half of 2024 spent a total of SR143 billion ($38.1 billion), Minister of Tourism Ahmed Al-Khateeb has announced.

Speaking at a press conference on Wednesday, the minister highlighted the significant advances made by both the Kingdom and its tourism industry which have resulted in such a notable achievement.

“Our country is blessed with a multiplicity of tourist destinations and climate diversity, (as well as) the moderate weather that the Aseer region enjoys during the summer season and low temperatures compared to most cities in the world,” he said.

Al-Khateeb added that visitors could enjoy diverse attractions, from historic villages to farms rich in local products, along with delicious cuisine telling stories of the past.

The third Aseer Season — which will run until Sept. 1 — is ready to make its mark on the region, with renowned locations set to provide rich cultural experiences for visitors.

Known as the cultural hub of Saudi Arabia, Aseer boasts a range of attractions in Abha such as Rijal Alma and Shada Palace Museum. A key landmark is Soudah Peaks, a sustainable luxury mountain destination standing 3,015 meters above sea level — the highest point in the Kingdom.

Al-Khateeb said the Kingdom’s Vision 2030 had strengthened the tourism sector through the launch of the National Tourism Strategy in 2019 and a tourist visa. He also spoke about the launch of the Bachelor of International Hospitality Management program, a partnership between the Ministry of Tourism, King Khalid University, and Hong Kong Polytechnic University.

“Our goal is to develop tourism capabilities and expand international specialized technical colleges and strategic partnership institutes in the field of tourism and hospitality,” he said.

Al-Khateeb said 10,000 training opportunities both inside and outside the Kingdom would be allocated to those working in the Aseer region’s tourism sector.

The National Tourism Strategy aims to reach over 150 million local and international tourists by 2030. In 2023, it reached 109 million.

Al-Khateeb added: “The Tourism Development Fund plays an important role in providing financing, allocating SR7.4 billion to enable over 100 tourism projects around the Kingdom with a value exceeding SR35 billion.”